Event Information
Workshop Information:
Theme: Digital Skills Education for 200 Female entrepreneurs in Nigeria by Fempower Africa
There is no doubt that digital skills has become an essential component of the selling and buying process in a common market economy, however there is currently a very obvious gap in the digital skill set of most salespeople. This is definitely an era that is technologically driven, and guess what? Africa is definitely being left behind! An average young Female African cannot adequately manage a personal life without phoning a more technically able relative which is one out of every twenty individual, cannot adequately communicate online via email or social media… There exists a huge digital gap and an average African is not harmed with digital skills to meet up with the progressing world. A lot of processes have become automated which have displaced many jobs causing increasing unemployment rate. The increasing use of new technologies has caused an increasing need for human capacity development. So available resources have to be trained on how to use this new technologies. Most Startup companies instead of equipping their employees with the digital skills would rather utilize automated technology which is usually much more cost effective. This has greatly increased unemployment rate. To solve this problem, digital literacy is highly important. We stand to gain tremendously if young women hone their digital skills for future proof careers, scale entrepreneurship through technology and remain relevant in the advancing world.Â
Gap Identified.Â
Globally, it has been researched that only 20% of tech jobs are held by women. As a rising global pool of technology talent, African women are sparsely represented in this sphere and therefore still have a long way to go. We know that equality and diversity in the space will help us build better products, create more inclusive user interfaces, product experiences which both genders can relate with. Hence, we want to promote gender diversity in the creative and technology space by equipping women.
Target Audience: 200 women
This programme is ideal for all female entrepreneurs, professionals between the ages of 18-35, living in Kenya, Nairobi.Â
Key Outcomes:
Our women will leave the Workshop being able to:
Understand the role of technology in entrepreneurship and digital within their business and sales process
Proactively target the right prospects and customers through relevant digital and social media channels
Identify good and bad digital content and understand how content engages customers and prospects
Create high quality digital content for your own business, products and/or services.Â
Confidently manage their social media accounts, set objectives and understand key metrics.Â
Select and use common digital and social media tools relevant to their sales environment
Recognise other digital and communication tools that can be used effectively in the selling process, such as webinars and email
Apply digital knowledge and skills to make practical and immediate improvements to their businessesÂ
The fifth (gender equality) and ninth (Industry, Innovation and Infrastructure) of the Sustainable Development Goals (SDGs) will be promoted with the impact of the project.Â
FIA believes that if available Technology can be leveraged by anyone, anyone can become successful. This has spurred us to action as we want to provide this opportunity to as many women as possible. We believe it will be a first step for them to understanding the opportunities available on the web to become empowered to digital skills for employment or Entrepreneurship.
Target Audience
Female Job Seekers, Businesses, Entrepreneurs, Enterprises, SMEs, Professionals, Students, Staff,
Employees, Social Marketing Entrepreneurs, Professionals, Research fellows, Artistes etc.
Come and learn how to do it Digitally...
Digital Skills For Her 5.0 Event Address
MS Hub
Nairobi , Nairobi
Nairobi
Nairobi
KE
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